Content Marketing is one of the most effective ways to pull customers into the gravity of your product and service ecosystem. It also happens to be one of the cheapest ways with one of the highest ROI (return on investment) of all forms of advertising.
That’s because it informs, educates and empowers customers to make decisions throughout their customer journey.
You also build a very strong presence in organic search and win conversions from search engines like Google, for free, simply because you consistently produce valuable content for customers.
Your website is the content hub where all brand initiatives begin, and from there you amplify reach through social, search engines, influencers, etc. which converts online interest into paying customers.
It’s a marketing engine that works exponentially harder for you the longer you invest in creating valuable content. Here’s a great illustration from Smart Insights that shows you how the content marketing ecosystem looks.
So, you’ve recognised that it is time to invest in content marketing but don’t know where to start? All good, we’ve got this. We have experience in the writing, design and marketing elements of content marketing and are here to help you on your own journey.
The articles, blogs, and thought leadership pieces we produce for you all align to your brand and marketing strategy. If you don’t have one, that’s fine, we can help put together a content marketing framework that aligns with your business and sales objectives.
We help position your brand, and more importantly, key individuals within your company, as ‘thought leadership‘ experts that are trusted, respected and worthy of investment.
Sometimes that is a purchase of a product or service and at other times, it is people who want to actively invest in your business, partner with you or want to work for you.
Content Marketing can achieve multiple aims and leverages a very cool framework from the Reputation Institute to achieve specific outcomes which align with specific dimensions of reputation. See the diagram below for insights into how that happens.
We can either produce a stand-alone piece of writing for you or we can work with you on a retainer basis to consistently produce content that fuels your online marketing engine.
Touch base with us below for a free 45-minute consultation on how we can help you achieve your marketing and inbound sales objectives.
The purpose of an Agile Methodology lies in producing the most valuable work, in the most valuable way, within short cycles known as sprints.
It’s designed to make sure that you’re never guessing, never waiting for weeks on end, and are a valuable, integrated part of the content production process.
In Japan, Kaizen is the process of continuous improvement. A process of building on a solid foundation and improving with each iteration. Our brand development process works in the same way. Is aligned with the same principles.
Our content marketing writing includes blogs, articles, video and micro-content such as descriptions for social media and teasers to hook potential audiences. With each evolution, our writing improves and our capability expands.
Feedback from you, your team, and data from your digital platforms inform what we tweak and it becomes a cycle of continuous improvement with each month that we work together.
Touch base with us below for a free 45-minute consultation if you’re in the market for a new content marketing writer and content producer.