In some ways, it’s the greatest sign of respect you could show your customers. A commitment to respecting their time and making sure that every communication delivers value for them as well as your own organisation.
Research shows that the average attention span has dropped from 12 seconds to just 8 seconds. People no longer read copy, they skim and look for relevant, valuable content that justifies whether they should read the copy in its entirety or not.
8 seconds is all you get to grab and hold their attention.
A lot can happen in 8 seconds and great advertising copywriting transforms how potential customers think about your product, feature or service in a short space of time.
Paired with compelling photographs or video, advertising copywriting sets the context for why people should think or care about your product and/or services.
We work with you to create advertising copy that integrates with your brand and marketing strategies. Compelling micro-content that influences your target audience(s) and inspires them to take action.
Ideally, we would take guidance from your marketing and communications strategies but if you don’t have anything along those lines, that’s all good, we can do our own research and put together some options based on what your business and marketing objectives are.
Whether you are looking for an ongoing, retainer driven partnership or a stand-alone copywriting project, we would love to help you. Connect with us for a free 45-minute consultation below and we can walk through what you need and how we can help.
The purpose of an Agile Methodology lies in producing the most valuable work, in the most valuable way, within short cycles known as sprints.
It’s designed to make sure that you’re never guessing, never waiting for weeks on end, and are a valuable, integrated part of the copywriting process.
In Japan, Kaizen is the process of continuous improvement. A process of building on a solid foundation and improving with each iteration. Our copywriting process works in the same way. Is aligned with the same principles.
We produce an initial draft and send that through to you for feedback. Sometimes we get it right off the bat but most times, it’s a collaborative process that helps us discover the best answer to your most compelling problem or opportunity.
With ongoing projects, we rely on data and feedback to help inform advertising copywriting and use A/B or Multi-Variate testing to see what lands best with your customers. A process of discovering what resonates most with your target audience.