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Advertising Copywriting

Product Descriptions

Make your product description sizzle with great advertising copywriting that actively sells.

Brand Touchpoints

A unified brand tone and voice across all of your brand touchpoints and advertising material.

Email Newsletters

Bring the heat to your email newslettters with advertising copywriting that converts.

Advertising copywriting is the art of creating persuasive, compelling micro-content that influences how customers think and act.

In some ways, it’s the greatest sign of respect you could show your customers. A commitment to respecting their time and making sure that every communication delivers value for them as well as your own organisation.

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

David Ogilvy - Founder of Ogilvy Advertising Agency

Research shows that the average attention span has dropped from 12 seconds to just 8 seconds. People no longer read copy, they skim and look for relevant, valuable content that justifies whether they should read the copy in its entirety or not.

8 seconds is all you get to grab and hold their attention.

A lot can happen in 8 seconds and great advertising copywriting transforms how potential customers think about your product, feature or service in a short space of time.

Paired with compelling photographs or video, advertising copywriting sets the context for why people should think or care about your product and/or services. 

Advertising Copywriting Service

We work with you to create advertising copy that integrates with your brand and marketing strategies. Compelling micro-content that influences your target audience(s) and inspires them to take action.

Ideally, we would take guidance from your marketing and communications strategies but if you don’t have anything along those lines, that’s all good, we can do our own research and put together some options based on what your business and marketing objectives are.

Whether you are looking for an ongoing, retainer driven partnership or a stand-alone copywriting project, we would love to help you. Connect with us for a free 45-minute consultation below and we can walk through what you need and how we can help.

Agile Methodology

The purpose of an Agile Methodology lies in producing the most valuable work, in the most valuable way, within short cycles known as sprints.

It’s designed to make sure that you’re never guessing, never waiting for weeks on end, and are a valuable, integrated part of the copywriting process.

Copywriting Process

In Japan, Kaizen is the process of continuous improvement. A process of building on a solid foundation and improving with each iteration. Our copywriting process works in the same way. Is aligned with the same principles.

We produce an initial draft and send that through to you for feedback. Sometimes we get it right off the bat but most times, it’s a collaborative process that helps us discover the best answer to your most compelling problem or opportunity.

With ongoing projects, we rely on data and feedback to help inform advertising copywriting and use A/B or Multi-Variate testing to see what lands best with your customers. A process of discovering what resonates most with your target audience.

Customer reviews + testimonials

Some treasured feedback from our clients on the work we've done, from design to marketing to writing services.
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Contact
+27 (0)64 824 8683

9 Gibson Drive West, Buccleuch Johannesburg 2066 South Africa

Writing + Copywriting Services

An overview of the marketing writing and copywriting services we offer. Hover or click on the block to view more information on that service.

Advertising Copywriting

We help you present your product or service in a way that influences and persuades others.

Advertising Copywriting

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Content Marketing

Creating articles, blogs, video and more to grow your reach and amplify your influence.

Content Marketing

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Marketing Writing

Creating content that helps your message reach, engage and convert customers.

Marketing Writing

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Ghostwriting

Helping you translate your knowledge and expertise into written articles and blogs.

Ghostwriting

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Social Media Posts

Short-form and micro content that persuades, influences and delivers outcomes.

Social Media Posts

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Interviews

Connecting with people, and translating that interview into articles and case studies.

Interviews + Case Studies

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