It’s your mark. A visual identity that distinguishes you from your competitors and makes a promise of quality and commitment. It’s one of the toughest designs we do.
Your logo is often used for a period of 5 years or more, and it’s present in every single design and communication your business puts out. It’s a big deal, and getting it ‘just right’ for you is something we invest heaps of time and effort to achieve.
Everything starts with a conversation.
We talk to you about what you’re attempting and what you’re hoping to achieve with your business. We talk about the kind of brand archetypes your company most resonates with and we use that to identify the tone and voice of your brand.
The energy and essence of your brand.
From there, it’s off to the drawing board where we sketch out design ideas and begin to transfer a few favourites into Illustrator vector format.
We embrace ‘Agile’ values and principles as part of our design process and we include you in the design process by getting feedback at each iteration. Sometimes we get it right off the bat but more often than not, it’s a process of discovery.
Once we’ve got it nailed down, you’ll receive your logo in vector format, an EPS file, a PDF file and in JPEG as well as PNG with background transparency.
Once the logo has been paid for, all rights for the logo are passed over to you. We don’t retain design rights, we simply ask permission to be able to use your logo and/or brand artwork in our portfolio and for marketing purposes.
Apart from that, the logo belongs to you as does all design elements in the logo.
Touch base with us below for a free 45-minute consultation if you are in the market for a new logo or a logo redesign. We would love to hear from you.